X3 Marketing group
content project manager
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content project manager -
A Look Back at My Time with X3
Over the past two years at X3 Marketing, I’ve gained hands-on experience across a wide range of marketing areas—which has been incredibly valuable, especially in an industry that’s so holistic and constantly evolving. I’ve deepened my understanding of SEO and how to strategically incorporate it into content that not only ranks but resonates. Writing has always been a passion of mine, and using that skill to help small businesses grow has been especially rewarding. I also learned the ins and outs of platforms like WordPress and Squarespace, how to run multiple social media campaigns across completely different industries, how to write and format attention-grabbing newsletters, and the real impact of an active Google Business Profile. From content creation to strategy, I’ve learned just how many moving parts go into good marketing—and how important it is to stay flexible and adapt as things shift (hello, AI-generated images!).
SOCIAL Projects
Ben & Jerry’s
As part of my work with Ben & Jerry’s Colorado franchises—including the Boulder, Fort Collins, and University of Denver locations—I developed and managed a dynamic and engaging social media content strategy that celebrated the local community, highlighted store happenings, and showcased seasonal promotions.
My responsibilities
Creating and scheduling social media content for three Ben & Jerry’s Colorado locations, aligning posts with each store’s events, collaborations, and seasonal promotions. I wrote branded, community-focused captions for a variety of content, including Cone of the Month spotlights, local business features, event calendars, and special promotions. I ensured all posts reflected the local voice and used engaging CTAs, while balancing a mix of graphics, photography, and updates to keep each page vibrant and relevant.
Campaign Challenges
Since I was responsible for a set number of posts each month (not the full content calendar), not everything on the stores' profiles always reflected my style or strategy. It was outside of scope to manage the entire grid or meet directly with store managers to align on overall visual direction. That said, we still worked together closely—store teams regularly sent me photos, updates, and event info, which helped me create posts that felt on-brand, engaging, and locally relevant.
Boxwheel Trailer Solutions
As part of an ongoing brand presence upgrade for Boxwheel Trailer Leasing, I developed a diverse selection of social media content designed to modernize the company’s voice, educate their audience, and drive engagement across platforms.
About Boxwheel Trailer Leasing:
Boxwheel is a leading provider of trailer leasing solutions across the Western United States, offering a wide range of commercial trailer options including refrigerated trailers (reefers), dry vans, flatbeds, and specialty equipment. Their flexible leasing programs support logistics companies, carriers, and shippers during peak seasons, project surges, or long-term operational needs.
My Role & Content Types:
Created diverse social content to elevate Boxwheel’s brand, including equipment highlights, customer testimonials, industry insights, brand storytelling, and visual equipment reviews — all designed to showcase expertise, build trust, and humanize the brand.
Impact:
Through this updated social content strategy, Boxwheel’s online brand presence was elevated from product-focused to audience-centered and value-driven, helping attract a wider customer base, support sales efforts, and create a stronger, more relatable digital voice.
Concurrent HRO
For Concurrent HRO, a Colorado-based HR outsourcing company that helps businesses with everything from payroll to benefits and compliance, I created a variety of social media posts that helped showcase their expertise, support their branding, and keep them active and relevant online.
The content I created included a mix of educational posts (like creative ways to show employee appreciation and how to build better workplace culture), timely seasonal content (tying into holidays and key HR moments), and posts that highlighted how Concurrent HRO supports both employees and businesses behind the scenes.
A big focus of my work was ensuring the content stayed on-brand and consistent across platforms, helping the company present a cohesive and professional image while also keeping the tone approachable and people-focused. I contributed to their broader marketing strategy by making sure the posts reflected Concurrent’s role as a trusted HR partner—not just transactional, but part of their clients’ long-term success.
I’ve written content for over 50 clients, creating everything from service pages and landing pages to blogs and homepages. I focus on keeping each client’s unique voice, tone, and branding consistent across their site, making sure the content speaks directly to their audience. I also use SEO tools to work in strategic keywords and help boost rankings on Google. Along the way, I stay on top of each client’s specific services and service areas to make sure the content is accurate, relevant, and effective.
Content Writing & COPYRIGHT
SEO
Google Business Profile Optimization
In addition to website content, I also worked on optimizing clients' Google Business Profiles. This included monthly posts and Q&A updates designed to drive more traffic through relevant, keyword-rich content. Just like with the site copy, every post was customized to reflect the client’s services and local presence, helping them stay active on Google and show up more often in local search results.
All the content I wrote during my time at X3 was fully SEO-optimized using a variety of platforms and tools. These programs gave me valuable insight into what keywords other companies were ranking for, helping us strategically incorporate that knowledge into our own content to improve visibility on Google. The process was often puzzle-like—carefully placing relevant keywords (from both competitor research and our own lists) into the content in a way that felt natural and personalized to each client. I tailored everything to their specific services, service areas, photos, and brand language. I also made sure to interlink pages for stronger site structure and tracked keyword growth over time to measure impact and adjust as needed.
Website Editing & UX Customization
I have extensive experience editing and building out website pages to create a cohesive, personalized user experience. While my focus is on content, I’m also highly comfortable working within web platforms like WordPress and Squarespace to adjust layouts, update photos and videos, style buttons, add animations or movement, and ensure the visual flow aligns with the brand. I’ve created and customized service pages, landing pages, and full site sections—always keeping UX best practices in mind. From layout tweaks to strategic placement of CTAs, I make sure each page not only looks great but also guides visitors effectively.
NewsLetters
I wrote and designed monthly newsletters for clients, keeping them visually engaging, easy to read, and focused on clear calls to action. Before each send, I connected with the client to choose a topic or service to highlight that month. We also implemented a re-send strategy to reach anyone who didn’t open the first email, which helped improve open and click-through rates. I focused on keeping the content short and to the point, with strong visuals and subject lines that grabbed attention. Over time, these newsletters brought in a steady stream of leads and played a big role in keeping everyone connected.
